Strategic Business Talks in Dubai: Dr. Obi Cubana and Dr. Ghanday A. Discuss SURGE Energy Drink Expansion in Nigeria
Dubai, UAE – A high-level business meeting recently took place in Dubai between two influential figures in the African and Middle Eastern business landscape.
Dr. Obi Cubana, Chairman of the Cubana Group, and Dr. Ghanday A. CEO of Brands Republic Limited Group and SURGE Energy Drink.
The meeting centered around business development and market expansion, with a key focus on introducing Surge Energy Drink, the UAE’s first premium energy drink, into the Nigerian market. Both CEOs explored strategic collaboration opportunities, leveraging their respective expertise and networks to bring Surge’s growing international reputation to one of Africa’s most dynamic economies.
Dr. Obi Cubana, widely known for his leadership of the Cubana Group — a powerhouse in Nigeria’s hospitality, nightlife, and entertainment industries — expressed strong interest in bringing innovative and premium beverage products to Nigerian consumers. His influence in the lifestyle and business sector provides a solid foundation for building successful consumer brands in the region.
Dr. Ghanday A. a visionary entrepreneur and brand strategist, leads the expansion of Surge Energy Drink across international markets. As the CEO of both Surge and Brands Republic Group, he brings deep expertise in brand development, distribution, and global marketing strategy.
The discussion highlighted the potential of Surge Energy Drink to thrive in Nigeria’s fast-growing consumer market, known for its youthful population, active lifestyle trends, and appetite for quality products. Both parties emphasized a mutual commitment to innovation, premium experiences, and empowering local businesses through strategic partnerships.
The meeting signals a promising step forward for Surge Energy Drink’s African journey, with Nigeria poised to become a key market in the brand’s international roadmap. Further developments and official announcements are expected very soon.
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